ATL Collective identity

14 January, 2011, 8:53 am
Filed under: Uncategorized

It’s been some time since I posted some work that I’ve actually done. I recently completed an identity for my friends in the ATL Collective. According to their mission statement, “ATL Collective was established to foster the Atlanta music scene, encourage collaborations and cross-pollination and to create happenings that will inspire and entertain.” These happenings often include the selection of a record to cover from start to finish. The musicians take their turns interpreting each successive track on said record. December’s event saw them tackling Van Morrison’s Tupelo Honey. Next month, they’ll be putting their spin on Nebraska by Bruce Springsteen.

As a music lover and a friend to several of the members of ATL Collective, this was not only a fun project but a “must-do” project. I’ve often attributed any interest in design at all to growing up with my father’s record collection. Many of the record’s covered at their events are records I heard skipping on the turntable as I would run rambunctiously past the stereo and promptly (and rightfully) be scolded by my father for making the records skip. It’s exciting to hear the Collective’s take on these records, and in a way, discover them again. I’m happy to do a poster for these events when asked, so naturally the choice to help them brand their mission was an equally fun endeavor. The mark will be featured on posters, a new website and any collateral produced in the future. Stay tuned for future events, now being held at Eddie’s Attic in Atlanta.

http://www.facebook.com/atlcollective
http://thecollectiveatl.tumblr.com/